RealBeanz launched its line of iced coffees on a limited basis earlier this year. After receiving feedback from focus groups, RealBeanz altered its flavor, coffee and sweetness profiles, and as a result, improved approval ratings from the 60 to 70 percent range to the 80 to 90 percent approval range, the company says.
Sazerac Co. introduced a new line of Naked Jay vodkas. The three varieties: Vodka, Big Dill pickle flavored vodka and Whip Cream flavored vodka, are distilled four times.
Fresh Corp. launched Fresh 4 flavored waters, which contain mint and menthol natural flavors to help freshen breath with a cool and tingling sensation, the company says.
Fresh Healthy Stuff…In the Cap!, from Liquid Health Labs Inc., allows consumers to mix vitamins, flavorings and other ingredients into water upon consumption.