The Patron Spirits Co. announced the first brand extension for its Patron XO Cafe coffee liqueur line.

Livermore, Calif.-based Concannon Vineyards and Dublin-based Cooley Distillery collaborated to launch Concannon Irish Whiskey.

Mike’s Hard Lemonade Co. reformulated its Mike’s Lite Hard Lemonade and Cranberry Lemonade varieties with all-natural sweeteners and flavors.

Heaven Hill Distilleries Inc. released Evan Williams Cinnamon Reserve Kentucky Liqueur, a combination of extra-aged Evan Williams Bourbon with natural hot cinnamon flavor.

TroopFuel launched a new brand of energy drinks in original and sugar-free varieties.

Odell Brewing Co. released its first single-serve beer of the year.

Created in conjunction with a sports dietician, Golazo Inc.’s Golazo All Natural Sports Hydration is a Latin-inspired line of sports drinks.

Brown-Forman Corp. designed a line of Little Black Dress Vodkas specifically for women looking for a smooth, flavorful and low-calorie vodka.

Diageo North America launched two new flavored malt beverages: Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver.

Ocean Spray Cranberries Inc. launched its first cherry juice drink line.