Treasury Wine Estates launched a line of wines called Be., created to appeal to female millennial consumers, including those new to the wine category, the company says.
North American Breweries launched Seagram’s Escapes Frozen Flavors, which is a line of single-serve ready-to-drink frozen flavored malt beverages (FMBs).
Jose Cuervo, a brand of Tequila Cuervo La Rojeña S.A. de C.V. that is produced by Heublein in the United States, added Wild Berry Light Margarita to its lineup.