Heineken USA Inc., a subsidiary of Heineken International BV, launched Tecate Michelada in 16-ounce cans in the western and central regions of the United States.
Green Mountain Coffee Roasters Inc. (GMCR) introduced Wellness Brewed beverages, a collection of K-Cup packs created to enhance consumers’ wellness lifestyles.
FitAid Beverages LLC, in conjunction with LifeAid Beverage Co., launched FitAid, a paleo-friendly sports and recovery drink that benefits athletes during their workouts, the companies say.