Atomic Brands, a fast-growing spirits producer, and Destilería Orendain, a renowned tequila distillery based in Jalisco, Mexico, announced their new partnership focused on distributing Ollitas Tequila in the United States.

Curaleaf Holdings Inc., a leading international provider of consumer cannabis products, announced the launch of Zero Proof, a new brand of THC drinkables in fast-acting, sessionable and easy-to-use formats. 

Old Forester, a brand of Brown-Forman Corp., announced the annual release of its Birthday Bourbon to celebrate the birthday of the brand’s original creator: George Garvin Brown.

Elmhurst 1925, maker of simple, plant-based dairy products, introduced its limited-edition Apple Pie Spice Blend to its beloved seasonal collection.

Southbound Tequila, an all-occasion premium tequila made from 100% blue agave announced its launch in Tennessee and Florida and nationwide online.

Monster Energy unveiled its latest addition to their signature Java Monster family: Café Latte. 

Novo Fogo Cachaça announced reformulating and redesigning its popular line of award-winning Brazilian canned cocktails, offering consumers a fresh way to experience a carbonated twist on Brazil’s national cocktail: the Caipirinha. 

OLIPOP, a better-for-you soda company, released a reimagined fiber version of a crisp, "ginger-y" classic with the launch of its OLIPOP Ginger Ale.

Kellogg’s Eggo and Sugarlands Distilling Co. are pairing up again with the launch of their latest boozy innovation: Eggo Brunch in a Jar Sippin’ Cream.

The Original Donut Shop, a brand of Keurig Dr Pepper, announced its new flavor innovation: The Original Donut Shop Cinnamon Toast Crunch One Step Latte K-Cup pod.