Through a strategic alliance with PepsiCo’s Tropicana brand, Ocean Spray Cranberries Inc. developed new Ocean Spray Premium Cranberry and Blueberry juices for the refrigerated section.
During Super Bowl XLVII, Kraft Foods Group Inc. unveiled its new Mio Fit liquid water enhancer, which enables consumers to turn water into a zero-calorie sports drink.
Full Sail Brewing introduced a rotating line of ales called the Pub Series, which aims to capture the pub experience in a bottle to share with customers who haven’t visited the pub.