Playboy Spirits, in a joint venture between Spirits Investment Partners (SIP) and PLBY Group, announced the launch of PLAY HARD, a premium line of vodka seltzers.

No Days Off (NDO) announced the launch of its NDO H2O ultra-premium canned waters. 

Jefferson's Bourbon, a brand of Pernod Ricard USA, debuted its latest innovation: Jefferson's Tropics Aged in Humidity.

Uncle Matt's Organic is adding a new functional juice-based beverage to its portfolio: Uncle Matt's Organic Superfruit Punch.

Sagamore Spirit announced the release of its-first-ever liqueur: Sagamore Spirit Amaro. 

Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the return of its Spiced Apple and Cranberry sparkling water flavors, both as limited-time-only (LTO) offerings this fall. 

Kentucky Coffee, a brand of Atomic Brands, announced its expansion into the ready-to-drink (RTD) category with the debut of its new Hard Cold Brews, a mixed cocktail made with premium whiskey and cold brew. 

Oceano Wines is entering the non-alcohol industry with its first ultra-premium non-alcohol wine.

FUNNY WATER, a hard water brand with natural flavors and no carbonation, announced its latest flavor release: Pomegranate. 

Frazy announced the launch of Frazy Boba Tea, adding to their popular Frazy Bottles with six new boba flavors: Peach Black Tea, Mango Black Tea, Brown Sugar Milk Tea, Almond Black Milk Tea, Milk Black Tea and Thai Milk Tea.