Inspired by the Hispanic beverage, agua fresca, two former executives of Vitaminwater started Agua Enervivá LLC, which makes a line of enhanced waters under the same name.
Bōnfun Spirits LLC launched a line of handcrafted blends of premium cognac and young wine, aged together for five years in 100-year-old Limousin oak barrels.
Georgetown Trading Co. launched Pow-wow Botanical Rye, which is a straight rye whiskey that is infused in small batches with saffron, orange peel and other whole botanicals.
The Boston Beer Co. launched a limited-release variety pack featuring six different India Pale Ales (IPAs) that put innovative twists on traditional styles, the company says.