East Coast Beer Co. launched Beach Haus Cruiser IPA, an American version of the English-style India Pale Ale (IPA) that features more hop aroma and bitterness than its European counterpart, the company says.

Blues legend B.B. King and Votto Vines Importing Inc. have released the B.B. King Signature Collection of wines, including a red blend and a white wine sourced from the Bodega Santa Cruz Winery in Almansa, Spain.

Pernod Ricard USA debuted a line of breakfast-inspired liqueurs under the Mama Walker’s brand name.

Lorina Inc. added a new Coconut Lime variety to its line of French sodas.

The Fat Cat Beer Co. launched Beale St. Brown Ale, which features a combination of malts including 2-Row Pale, Munich, Victory, Caramel and Chocolate.

Bacardi U.S.A. Inc. launched Dewar’s Highlander Honey blended Scotch whisky.

Complex Beverage LLC added a new Pomegranate flavor to its line of Lettuce Tea drinks, which combine the health benefits of lettuce with black tea extract.

Vision Wine & Spirits LLC launched Wines for Dummies, a new line of wines named after the “For Dummies” reference book series.

On May 6, Craft Brew Alliance will launch a new brand of hard cider.

Inspired by the Hispanic beverage, agua fresca, two former executives of Vitaminwater started Agua Enervivá LLC, which makes a line of enhanced waters under the same name.