Casa Lumbre Co-Founder and Master Distiller Iván Saldaña, alongside seven-time Formula One champion and entrepreneur Lewis Hamilton, unveiled Almave Ámbar — a distilled non-alcohol blue agave spirit. 

In time for fall, Pelican Brewing Co. announced the launch of its new seasonal brew: Marine Haze Hazy IPA.

Faygo Beverages Inc. announced the launch of its newest flavored soda: Faygo Dreamin Orange Creme. 

Milestone Brands unveiled its latest creation, the free-spirited Dirty Monkey Banana Peanut Butter Whiskey. 

Bright Energy Wellness announced the launch of its line of CBD-Infused powdered drink mixes that are free from artificial sweeteners, colors and flavors. 

BuzzBallz is ringing in the holiday season with two exclusive seasonal flavors of ready-to-drink (RTD) cocktails: Eggnog and Cookie Nookie.

Zurvita announced the launch of a special Horchata flavor, adding to its flagship line of Zeal drink mixes. 

Really Good Boxed Wine announced the release of its 2019 Cabernet Sauvignon from the celebrated Oak Knoll District of Napa Valley. 

Elmhurst 1925 announced the expansion of its flagship unsweetened plant milk line with its newest offering: Milked Coconuts & Cashews.

Molson Coors announced the introduction of Happy Thursday, a new line of bubble-free, spiked refreshers — a brand co-created with members of the 21 and up Gen Z community.