The Patrón Spirits Co. released a line of higher-proof Roca Patrón tequilas produced using the rare tahona process, which uses a 2-ton stone wheel hand-carved from volcanic rock (roca) to slowly crush the cooked agave to break the bonds of fiber and release the agave juice, the company explains.

CytoSport Inc. debuted the first organic line for its Muscle Milk brand of ready-to-drink (RTD) protein shakes.

Veev Spirits LLC added a new Coconut Colada flavor to its VitaFrute Cocktails by Veev line of organic, ready-to-serve cocktails.

LXR Biotech LLC will launch Eternal Energy 10 Hour Time Release energy shots this fall.

Chimp Food released a line of meal replacement drinks that mirror the diet of humans’ closest living relative: the chimpanzee.

Founded by Jana Khaimoff and imported by Park Street Imports, Baron Tequila is made from 100 percent prime agave harvested and handcrafted in Tequila, Jalisco, Mexico.

Following the launch of its ArKay alcohol-free whiskey in 2011, ArKay Distributing Inc. recently added 15 new alcohol-free liquor-flavored beverages to the platform.

Distributed in the United States by Brands Within Reach, In/Fusion Iced Herbal Teas are certified organic by the United States Department of Agriculture (USDA) and made from rare plants located in the South of France.

Today, Beachwood Brewing will release its Mocha Machine Imperial Coffee Chocolate Porter at Beachwood BBQ in Seal Beach, Calif., and Beachwood BBQ & Brewing in Long Beach, Calif., in 22-ounce bottles and on draft.

Starbucks Coffee Co. introduced a new line of iced coffees that enables consumers to customize the drinks with creamers and/or sweeteners of their choice.