Chivas Regal introduced its Chivas Regal Extra luxury whisky to complement the company’s collection of premium blended Scotch whiskies. 

Newcastle Brown Ale, a brand of Heineken USA, is kicking off a new series of collaboration-edition beers made in partnership with some of the finest and oldest breweries in Europe. 

Diageo North America released Crown Royal Regal Apple, which blends hand-selected Crown Royal whiskies with  Regal Gala apples to create a balance of robust whiskey notes and crisp apple flavor, the company says.

Focus Now Solutions LLC released Focus+, a 2-ounce shot designed to improve focus, memory and mental sharpness, the company says. 

This holiday season, carbonated soft drink brand Cheerwine is offering a special pre-mixed blend of its legendary punch in 2-liter bottles.

TruBrain’s founder, Chris Thompson, teamed up with UCLA cognitive neuroscientist Dr. Andrew Hill to create a beverage that could help improve productivity and focus.

Cape Spirits Inc. added the latest variety to its Wicked Dolphin portfolio: Coconut Rum. The flavored rum features real coconut ingredients to complement its tropical taste, the company says.

Expanding its line of vodkas, Deep Eddy Vodka will introduce its Lemon variety nationwide beginning in January 2015. The zesty lemon-infused vodka is made with all-natural flavors including real lemon juice and Texas aquifer water, the company says.

Bump Water is adding two flavors to its lineup of prenatal waters. The newest flavors, Strawberry Lemonade and Pomegranate Mixed Berry Lite, feature the same ingredient composition of its counterparts.

Top Chef contestant Fabio Viviani released his new wine collection in partnership with Carlos Quimbo and Sean Thomas of Sipp LLC. The Fabio Viviani Wine Collection features wines that are derived from California grapes and carefully crafted on a small scale.