The Coca-Cola Co. is expanding its Simply juice brand into a new beverage segment. Simply Juice Drinks are a premium line of all-natural, not-from-concentrate beverages.
The James E. Pepper whiskey brand of the Georgetown Trading Co. has partnered with a craft brewery to create an American brown ale aged in previously used James E. Pepper 1776 Straight Rye Whiskey.
Newcastle Brown Ale, a brand of Heineken USA, is kicking off a new series of collaboration-edition beers made in partnership with some of the finest and oldest breweries in Europe.