The James E. Pepper whiskey brand of the Georgetown Trading Co. has partnered with a craft brewery to create an American brown ale aged in previously used James E. Pepper 1776 Straight Rye Whiskey. 

Aiya America added two new flavors, Rooibos and Black Tea, to its Zen CaféBlend tea collection.

Chivas Regal introduced its Chivas Regal Extra luxury whisky to complement the company’s collection of premium blended Scotch whiskies. 

Newcastle Brown Ale, a brand of Heineken USA, is kicking off a new series of collaboration-edition beers made in partnership with some of the finest and oldest breweries in Europe. 

Diageo North America released Crown Royal Regal Apple, which blends hand-selected Crown Royal whiskies with  Regal Gala apples to create a balance of robust whiskey notes and crisp apple flavor, the company says.

Focus Now Solutions LLC released Focus+, a 2-ounce shot designed to improve focus, memory and mental sharpness, the company says. 

This holiday season, carbonated soft drink brand Cheerwine is offering a special pre-mixed blend of its legendary punch in 2-liter bottles.

TruBrain’s founder, Chris Thompson, teamed up with UCLA cognitive neuroscientist Dr. Andrew Hill to create a beverage that could help improve productivity and focus.

Cape Spirits Inc. added the latest variety to its Wicked Dolphin portfolio: Coconut Rum. The flavored rum features real coconut ingredients to complement its tropical taste, the company says.

Expanding its line of vodkas, Deep Eddy Vodka will introduce its Lemon variety nationwide beginning in January 2015. The zesty lemon-infused vodka is made with all-natural flavors including real lemon juice and Texas aquifer water, the company says.