Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

Tequila OCHO announced the release of Tequila OCHO Añejo Barrel Select Widow Jane 2024.

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Pelican Brewing Co. announced the launch of its newest release: Beak Breaker Tropical Double IPA.

Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits.

Absinthia’s Bottled Spirits introduced Absinthia Absinthe Bleue, a spirit that redefines Absinthe sophistication, it says.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

Aphrodise Inc. unveiled LXL Aphrodise, a luxury Greek sparkling rosé.

Darigold launched its new Belle brand of dairy-based coffee creamer made with just five ingredients including real cream.

Zamora Co. announced the launch of Thunder Bitch, a new whisky liqueur that will make its U.S. debut at Guy Fieri's annual Flavortown Tailgate party during the Super Bowl in Las Vegas, Feb. 11.