Zamora Co. announced the launch of Thunder Bitch, a new whisky liqueur that will make its U.S. debut at Guy Fieri's annual Flavortown Tailgate party during the Super Bowl in Las Vegas, Feb. 11.

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

The Duckhorn Portfolio announced the launch of Decoy Featherweight Sauvignon Blanc, a lower-calorie wine with a 9% ABV.

Blue Diamond announced a new addition to its selection of Almond Breeze products with the launch of Almond Breeze Original Almond & Oat Blend.

Bruichladdich Distillery Co. announced the release of Islay Barley 2014, the latest installment of its Barley Exploration Series.

No Alcohol Company (NoAlchCo) announced the launch of its non-alcohol wine collection, featuring a selection of varietals including Rosé, Chardonnay, Sauvignon Blanc and Cabernet Sauvignon. 

Tequila Don Julio, a brand of Diageo North America, introduced Tequila Don Julio Alma Miel, a new permanent addition to its portfolio offerings.

Organic Valley announced the expansion of its fluid milk portfolio with Organic Valley Family First.

Big Sipz, a brand of MLP Brands, announced teaming up with rapper Waka Flocka Flame to unveil: Big Sipz Purple Punch. 

Curaleaf, a leading provider of consumer cannabis products, announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix.