SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint.

Jones Soda Co. unveiled its Nuka-Cola Victory, a special release flavor in the soda brand’s rotating series in collaboration with Prime Video, Kilter Films and Bethesda Game Studios.

BuDhaGirl, the lifestyle brand behind All Weather Bangles, announced its expansion into the wine category with the launch of BUDHAGIRL Sparkling Wines. 

REBBL, an organic and plant-powered functional beverage brand, introduced its newest addition to the Revive lineup: REBBL Revive Reishi Vanilla.

Sugarlands Distilling Co. announced the launch of Birthday Cake Sippin Cream, the newest addition to its award-winning portfolio of craft spirits. 

Beliv, a global bev-tech company founded by Carlos Sluman, unveiled its latest brand: Mighty Pop.

Dogfish Head Cocktails introduced two new higher-ABV recipes: Pineapple Orange Rum Mai Tai and Passion Fruit Citrus Vodka Mule. 

Oatly announced the launch of Oatly Oatmilk Creamers, which joins the brand’s growing fluid portfolio aimed at inspiring increased use in coffee occasions. 

el Jimador Spiked Bebidas, a brand of Brown Forman, announced its nationwide launch after a successful test launch in limited states in 2023. 

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.