Pretty Tasty announced the launch of its first ready-to-drink (RTD) collagen tea line: Pretty Tasty Collagen Tea.

Dough Ball Whiskey, a brand of Patco Brands, announced the launch of its Birthday Cake Whiskey, expanding on its flavor portfolio. 

Dan Aykroyd’s Crystal Head Vodka announced the launch of two cocktails in convenient cans: the Espresso Martini and the Cosmopolitan. 

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

1800 Tequila announced the release of 1800 GuachiMonton, a luxury añejo tequila aged in American and French Oak barrels and finished in orange tequila liqueur casks. 

REBBL, a brand of SYSTM Foods, announced the expansion of its Protein portfolio with the debut of REBBL Protein Shakes.

Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Jack Link’s, a leading provider of meat snacks, announced the launch of its latest innovation: Jack Link’s Bloody Mary Mix. 

On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage.