Truly Hard Seltzer announced the launch of its newest spirits-based seltzer: Truly Tequila Soda. 

Boochcraft, an organic hard kombucha company, announced the launch of Mood by Boochcraft, a new line of non-alcohol functional tonics.

Austin Eastciders, the Southwestern team behind the country’s second largest cider producer Blake’s Beverage Co., announced the release of Rico Tepache. 

Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough.

Brugal unveiled its new permanent edition, prestige sipping rum: Maestro Reserva. 

PLEZi Nutrition, a public benefit company co-founded by former First Lady Michelle Obama, announced the launch of PLEZi FiZZ. 

North Coast Brewing Co. (NCBC) is kicking off the spring season with the release of Acme Beer.

Truly Grass Fed, a premium brand of sustainably-produced dairy products, has expanded into a new category with the introduction of Truly Gluten Free Premium Irish Oat Milk.

SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint.

Jones Soda Co. unveiled its Nuka-Cola Victory, a special release flavor in the soda brand’s rotating series in collaboration with Prime Video, Kilter Films and Bethesda Game Studios.