Widmer Brothers introduced the brewery’s seasonal release: White Gold Hazy Lager.

Uncle Matt’s Organic announced the launch of its Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress.

On The Rocks Premium Cocktails, a brand of Beam Suntory, kicked off 2024 with its 10th permanent offering: Strawberry Daiquiri.

Jordan’s Skinny Mixes, a leading brand for zero-calorie and zero-sugar syrups, announced the launch of its new Sours Collection. 

Chivas Brothers’ Longmorn, a Scotland Speyside single malt Scotch, announced the U.S. release of its Longmorn 18-Year-Old and 22-Year-Old single malt expressions.

Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

Tequila OCHO announced the release of Tequila OCHO Añejo Barrel Select Widow Jane 2024.

Rockstar Energy Drink announced the launch of Rockstar Focus, the newest addition to the brand’s energy portfolio.

Pelican Brewing Co. announced the launch of its newest release: Beak Breaker Tropical Double IPA.

Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits.