On The Rocks Premium Cocktails unveiled its latest addition: the Blue Hawaiian, a vibrant tropical cocktail, marking the first of its limited-time offerings in 2024.

The Vita Coco Co., under its flagship coconut water brand, Vita Coco, unveiled Vita Coco Treats, a new coconut milk beverage. 

Iconic supermodel and entrepreneur Cindy Crawford and Casamigos Tequila founders George Clooney, Rande Gerber and Mike Meldman introduced Casamigas Jalapeño Tequila, the newest addition to the Casamigos family. 

BIOLYTE announced the launch of its first-ever powder packets. 

Q Mixers unveiled its newest flavor: Q SPICY MANGO MARGARITA MIX. 

Táche, a plant-based pistachio brand, introduced its ready-to-drink (RTD) Pistachio Milk Latte. 

RumChata, a brand of Spirit of Gallo, introduced its RumChata Pineapple Cream, a new flavor made with RumChata’s signature premium Caribbean rum and Midwestern dairy cream. 

Waterloo Sparkling Water announced the newest addition to its lineup: Raspberry Nectarine. 

Just in time for spring and summer, Cayman Jack announced the launch of its Cayman Jack Sweet Heat Margarita Flavors. 

Z Natural Foods announced the launch of its latest innovation: Vitality Blend, a vanilla-flavored natural coffee creamer.