Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers. 

Woodford Reserve released a video titled “My Old Kentucky Home,” a homage to the now postponed Kentucky Derby.

Budweiser unveiled the next iteration of its “Whassup” PSA, a spin on its original “whassup” ad that rose to pop culture prominence in 1999.

The Riboli family of San Antonio Winery recently released its semi-sparkling wines in two new flavors: Stella Rosa Pineapple and Stella Rosa Watermelon.

So Good So You has launched a program to send “hospital hero” care packages to medical professionals on the frontlines of the nation’s hospitals.

India’s tea industry has been severely impacted by the COVID-19 crisis, with upwards of 1 million tea estate farmers and owners facing hardships because of the failing crop, low cash flow and zero revenue, Vahdam Tea reports.

With the mission to spread positivity, inspire and entertain people, and most importantly, support the bartender community, Reyka Vodka launched a new campaign — Beard of the Week.

Like so many beverage brands, VOSS is doing its part to ensure that medical first responders on the frontlines are properly hydrated.

In May, cocktail book authors Misty Kalkofen and Kirsten Amann launched their new podcast, “Drinking Like Ladies in Crisis.” Guests include restaurant owner-operators, mental health clinicians, policy-makers and homeschool educators.

Although worldwide beverage alcohol volume increased slightly in 2019, reversing declines from the year prior, it will be five years before the global industry rebounds from the ongoing Covid-19 crisis, according to comprehensive new research from IWSR Drinks Market Analysis.