Although it might be a niche segment in the beer market, hard ciders have found favor with consumers, particularly among regional brands.

The Distilled Spirits Council of the U.S. records that pre-mixed cocktails was the fastest-growing spirits category in 2021. One thing’s for sure, more new ready-to-drink (RTD) cocktail launches will be executed. When the dust settles, which RTDs will have earned a precious place in consumers’ repertoires, and which will have lost their stake?

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.

By digitally connecting distributors to retailers, distributor salespeople have reallocated their time and reimagined how they approach their retail accounts.