In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio.

Capitalizing on the “season of giving,” Pernod Ricard USA released Malibu Limited Winter Edition, which is available through December.

Diageo North America introduced a new flavor to its Smirnoff portfolio.

Sundance Beverage Co., a subsidiary of the National Beverage Corp., launched its eighth LaCroix Sparkling Water flavor: Coconut. The beverage is all-natural, caffeine-free, calorie-free and sugar-free.

I once dreamed of baking treats for my daughter’s birthdays to take to school to share with her friends like my mother did when I was a child. When my friend told me that her children can only bring store-bought treats to school because of allergens, among other safety concerns, I was disappointed to hear that, but after reporting on the beverage and food industries for nine years, I was not surprised.

Rebranding of category leading products as well as no- and low-calorie varieties has helped the sports drink market rebound in dollar sales as well as unit sales.

Coconut waters have become a hot new category for the beverage industry, and coconut ingredients from water, milk, cream and flavoring are flourishing in new beverages on the market.