The initiative aims to foster inclusivity in the wine industry
January 17, 2022
Napa Valley, Calif.-based fine wine importer Demeine Estates is solidifying its commitment to leadership in the wine industry with the launch of its Dream It, Live It campaign, an annually selected professional partnership opportunity aimed toward wine entrepreneurs.
Guide chronicles the role bars have played in LGBTQ+ history
October 27, 2021
In celebration of LGBTQ+ History Month, Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., is partnering with historian Eric Cervini for the release of “Beers and Queer History,” a brief history guide detailing how bars and bar culture have played a crucial role in empowering the community to live authentically and freely, the company says.
Brand strikes partnership with the Black and Brown Cannabis Guild
October 13, 2021
Birmingham, Mich.-based Happi, introduced its signature, cannabis-infused sparkling water: Happi. With all-natural, vegan ingredients and a microdose of 2.5 mg of THC in each can, Happi is Michigan’s first-to-market cannabis infused water, as it aims to redefine happy hour with a better-for-you alcohol alternative, the company says.
Partnering with Molson Coors, TRU Colors plans to distribute nationally by 2023
October 8, 2021
Founded by innovators in the beer industry and rival gang leaders of the Bloods, Crips, GD and BD, TRU Colors, with its mission statement to unite communities to stop violence and divisiveness, created a sustainable business model that provides active gang members with economic opportunities, the company says.
Initiative seeks to unify and advance women who work in the beer industry
October 7, 2021
The National Beer Wholesalers Association (NBWA) officially launched the Building Relationships and Empowering Women (BREW) initiative at its 84th Annual Convention and Trade Show in Las Vegas. Through the BREW initiative, NBWA is committed to offering a robust forum for women leaders to grow professionally within the beer industry. This initiative has been long in the works, with the official launch put on hold by the COVID pandemic.