In celebration of Pride Month, Fierce & Kind Spirits launched limited-edition Pride bottles housing the brand’s straight bourbon, newly launched Single Barrel Cask Strength bourbon and American vodka, as a tribute to the LGBTQ+ community.
Crystal Head Vodka, an ultra-premium vodka brand known for its signature skull bottle, announced the launch of its limited-edition Paint Your Pride bottle following the success of the rainbow bottle launched in 2020, in honor of Pride month in June. The specialty Pride bottle displays a colorful, paint-splattered design against a white bottle.
Som Sleep has partnered with up-and-coming Los Angeles-based queer artist Mich Miller on a limited-edition can in celebration of Pride Month. The campaign, called Pride Dreams, will benefit the Los Angeles LGBT Center in support of its LGBTQ+ programs including healthcare and social services.
Cool Cat, a line of low-calorie wine spritzer cocktails, introduced limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. The rainbow-themed four-packs of 12-ounce cans are available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut and online at drinkcoolcat.com.
Light beer brand announces partnership with NGLCC to support local LGBTQ+ businesses
June 2, 2022
Bud Light announced a new partnership with the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body of LGBT-owned businesses. Bud Light also will bring its Rainbow aluminum bottles to the market, which over the years have become a symbol of June Pride Month celebrations across the country.
Crystal Head Vodka, the ultra-premium spirit known for its signature skull bottle, announced that its limited-edition Pride bottle in celebration of diversity and equality is back by popular demand.
Animated film starring Cox, limited-edition SodaStream kits released as part of campaign
June 8, 2021
SodaStream, a brand of PepsiCo, Purchase, N.Y., released its 2021 campaign in support of Pride month. The brand has teamed up with Emmy-nominated actress and prominent trans advocate Laverne Cox in a animated film entitled, “Rainbow Story.”
Wine brand partners with Free Mom Hugs, National Center for Transgender Equality
June 3, 2021
This year, Barefoot Wines, a brand of E. & J. Gallo Winery, continues to strive for equality and invites consumers to hashtag #MarchOnwardwithUs by launching a 2021 Barefoot Bubbly Pride Collection with proceeds benefiting Free Mom Hugs (FMH) and the National Center for Transgender Equality (NCTE).
Brand commissions LGBTQQIA2S artist, street muralist Sam Kirk for design
April 9, 2021
In its celebration of Pride and its commitment to building a more inclusive tomorrow, EFFEN Vodka launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with the nonprofit organization Allies in Arts.
Nomadica 2018 North Coast Sparkling White sold in cans for pride month
July 2, 2020
Los Angeles-based Nomadica released a limited-edition sparkling white wine can for Pride month with cover art by @takiisbranding, an LGBTQ+ Brazillian artist and DJ.