Despite regulatory challenges, the use of THC in beverages is seeing a slight uptick. Nielsen suggests that consumers often turn to marijuana products because it doesn’t cause a hangover and is low- or zero-calorie.
New line of flavors mimics cannabis essence without THC, CBD
June 9, 2020
Bell Flavors & Fragrances released a full line of cannabis-inspired and terpene flavors and fragrances designed to recreate the flavor and aroma of familiar terpenes, such as linalool and limonene, as well as well as popular cannabis strains like blackberry kush, blue dream and pineapple express.
In 2019, sales of legal cannabinoid-containing products in the U.S. generated between $12-$13 billion; however, cannabis-infused beverage account for between 1.5 and 3 percent of the greater cannabis market. Although still a small portion, analysts see potential for growth of this category should legal restrictions change.
Outbound Brewing has released a new non-alcohol product line that includes small-batch traditional non-alcohol brews, CBD-infused (20 mg broad spectrum hemp), and cannabis-infused (10 mg THC) options, with just 30 calories in each bottle.
As the beverage market evolves, consumers now are able to combine drinking a little drink and smoking a little smoke into one (fluid) action with new developments in cannabis-infused beverages.