With no shortage of contributing factors for Americans’ rising stress levels, ingredient suppliers are turning to holistic ingredients that promote relaxation and stress relief to help beverage-makers meet consumers’ growing need states.
Hangobi announced the launch of its new line of functional beverages designed for active lifestyles and dehydration recovery. The new Hangobi drinks come in three mood-focused blends — WAKE for energy, ESSENTIAL for balance, and CALM for stress relief — all crafted to help enhance performance, the company says.
HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.
Adaptogens take center stage in the new blood orange guava-flavored ‘Happy’ shot
January 12, 2022
Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.
Direct-to-consumer platform brings hemp-derived beverage line to 17 states
October 6, 2021
Truss CBD USA, a joint venture by Molson Coors Beverage Co., Chicago, and HEXO USA Inc., a subsidiary of Canada-based HEXO Corp., announced the expansion of Veryvell, a line of hemp-derived CBD and adaptogen beverages.
The numbers don’t lie — botanical ingredients are gaining favor in the food and beverage market. Interest in botanicals is on the rise for various reasons, which has only been boosted by the COVID-19 pandemic, experts note.