Within the past decade, the shift in consumer demand for variety and “local” beverages has resulted in a craft beer revolution in the United States.

Of the more than 100 beer styles defined by the Boulder, Colo.-based Brewer’s Association (BA), seasonal craft beers tend to be the most popular, according to analysts.

After enduring contraction the last few years, the overall beer market is on the uptick, says Dan Wandel, senior vice president of beverage alcohol client insights for Chicago-based SymphonyIRI Group.