The Coca-Cola Foundation, the philanthropic arm of Atlanta-based The Coca-Cola Co., announced it is awarding a total of $13.5 million in grants to five nonprofit organizations that are working on the front lines of the U.S. and Canadian humanitarian response to the coronavirus pandemic.

Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.

Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.

With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.

When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.

As a family owned and operated company, GT’s works to continue its innovative spirit, creating healthy and functional products inspired by Mother Nature.

RightWater launched its self-titled line of canned water. 

Fifty States Vodka works to promote its American spirit through different philanthropy opportunities.

As part of the brand’s Different by Design campaign, the bottle was created to celebrate self-expression and individuality, it says.

Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.