SymphonyIRI Group, Chicago, named Dr Pepper Ten, Kraft’s Mio beverage mixes, Sparkling Ice from TalkingRain Beverage Co., Starbucks K-cups and TruMoo from Dean Foods among the 2011 Food & Beverage “Rising Stars” in its 2011 New Product Pacesetters report, which is an analysis of exceptional first-year CPG sales success for newly launched products.
Dr Pepper Snapple Group, Plano, Texas, collaborated with Marvel Entertainment for a limited-edition collectible can series, an online game and a new commercial organized around the upcoming feature film “Marvel’s The Avengers.”
Dr Pepper Snapple Group debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
Showcased in Admiral Beverage Corporation’s Worland, Wyo., production facility is a banner with a quote from famed news anchor Tom Brokaw: “It’s easy to make a buck. It’s a lot tougher to make a difference.” Nevertheless, the latter is what Admiral Beverage constantly is trying to do. With its headquarters situated in a town of just more than 5,000 people, a sense of community is engrained in the company’s roots — along with a passion for its business.
Dr Pepper Snapple Group (DPS), Plano, Texas, debuted its new “Always One of a Kind” advertising campaign for Dr Pepper that continues the brand’s 125-year celebration of originality.
Soft drink companies approached the category this year by addressing consumers’ desires for natural products as well as introducing new packaging and marketing campaigns. The Coca-Cola Co., Atlanta, reported that volume for sparkling beverages in North America grew 3 percent excluding new cross-licensed brands, primarily Dr Pepper, in the first quarter of 2011.
