Aiya Matcha, a family-owned pioneer of premium Japanese Matcha, announced the launch of its latest innovation: Sugar Free Sweetened Matcha To Go.

MatchaKo announced the launch of its first ready-to-drink (RTD) premium matcha drink that is certified organic, Non-GMO Project Verified and vegan.

Jade Leaf Matcha announced the launch of their newest product line: Matcha Smoothie Boosters. 

Boxed Water Is Better, Holland, Mich., announced the launch of Boxed Matcha in collaboration with mission-driven tea importer Art of Tea.

Seattle-based Jade Leaf Matcha expanded its portfolio with its newest product line: Matcha Latte Infusions. Available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.

Matchaah Inc. launched its new sparkling water beverage: SoMATCHAAH! 

Whole Foods Market, a division of Seattle-based Amazon, announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018. 

Pure Leaf, a brand of Englewood Cliffs, N.J.-based Unilever, announced the launch of its first-ever home-brewed Matcha Teas. Sourced from Rainforest Alliance Certified tea estates in Kagoshima, Japan, the two new matcha offerings from Pure Leaf — Pure Matcha and Matcha with Ginger — are available in pre-portioned, individually wrapped sachets to give tea lovers a perfect cup of Matcha every time, it says.