During a cultural immersion trip to Baja, Hungary and Hatzfeld, Romania, Managing Editor Barbara Harfmann and a group of 92 members of the Danube Swabians immersed themselves in cultural programs, singing, dancing and tasting new wines, beers and schnapps.
To celebrate Independence Day and summer, American consumers’ drink options continue to abound. According to New York-based Nielsen’s consumer insight titled “A Flavorful Fourth of July,” broadly appealing flavor profiles are dominating the beverage alcohol market.
SpikedSeltzer, Norwalk, Conn., announced that the brand is available for sale nationwide. Launched in 2013, SpikedSeltzer had been primarily sold in New England, New York and New Jersey. Now, the progressive adult beverage is reaching all 50 states.
CNBC’s “Mad Money with Jim Cramer” rarely is short on advice when it comes to the next hot stock. For the beer market, the release and sales of numerous hard sodas and seltzers helped contribute to the “hot” performance of the flavored malt beverage (FMB)/progressive adult beverage (PAB) segment in 2016.
As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.
Boston Beer Co. launched a new line of progressive adult beverages: Truly Spiked & Sparkling, a line of clean, crisp spiked, sparkling waters with 100 calories and 2 grams of carbohydrates in each serving.