In recent years, the imported beer market has outpaced the overall beer market in dollar and case sales. Based on recent insights, the segment’s performance continued throughout 2018 and experts forecast a positive impact on the market in 2019. That growth has been coming from established Mexican beer brands, experts note.
Migration trends across the alcohol beverage market have challenged the beer category, which has seen increasing market share competition from the wine and spirits categories.
Currently, hard seltzer brands have garnered much of the attention with new entrants in the market while established brands have expanded their presence.
Although market reports suggest that the U.S. beer market has stabilized following years of modest declines, the segments that have helped the category suggest that consumer preferences have shifted when purchasing brewed beverages.
Just like the stock market has seen its share of highs and lows, the U.S. beer market also has had its own ebbs and flows. Despite some single-digit declines that were peppered in throughout the past decade, the beer market seems to have leveled out, experts note.
The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection.
After many years of double-digit gains in volume and dollar sales in the United States, the craft beer market could be approaching a status of maturation, according to market analysts.