Loverboy, a fast-growing maker of premium, canned cocktails, sparkling hard teas and spritzes, announced two new martini flavors: Sugar Cookie and Gingerbread, inspired by the festive sweet treats synonymous with the season.
Brand invites fans to join the ‘naughty list’ with chance to win cash for holiday gifts
December 1, 2022
With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.
Whiskey brand invites fans to deck the halls with its table-top trees
November 18, 2022
Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, announced putting a fun twist on its beloved whiskey trees — this time you can buy your very own, it says.
Following up on last holiday season's popular hard seltzer variety pack, Truly Hard Seltzer announced the return of its Holiday Party Pack with two flavors from 2021 and two new flavors.
From expanding gifting beyond the traditional holiday season to the resurgence of in-person work events, a new, Drizly report highlights how professionals are approaching beverage alcohol in the workplace.
Kellogg’s Eggo, in partnership with craft distillery Sugarlands Distilling Co., released its Eggo Nog Appalachian Sippin’ Cream, a rum-based liqueur with cinnamon and nutmeg flavor notes.
Limited-edition releases available in Peppermint Mocha, Salted Caramel
December 14, 2021
Loverboy, New York, continues to expand its robust product roster of Sparkling Hard Teas, Spritzes and Canned Cocktails with the release of its limited-edition holiday Espresso Martinis in two festive flavors: Peppermint Mocha and Salted Caramel.