Packaging celebrates partnership between baseball and Official Vodka of team
October 13, 2017
In 2017, two American icons converged as Beam Suntory signed a multiyear Legacy Partnership with the 2016 World Champion team: the Chicago Cubs. The exclusive distilled spirits sponsorship made EFFEN Vodka the Official Vodka of Wrigley Field, the home of the Cubs.
Glass bottles help celebrate 40th anniversary of bottled water brand
October 13, 2017
Commemorating its 40th year in business, Crystal Geyser Water Co. announced the re-introduction of its classic glass bottle of Sparkling Natural Mineral Water.
Moosehead Breweries marks 150th anniversary with milestone label
June 16, 2017
The COOLERPACK is the newest edition to Heineken’s range of packaging configurations. Designed to pop open the top, fill the pack with ice and chill Heineken, the COOLERPACK also will keep consumers cool in the heat, driving incremental sales and profits for retailers who stock and display the innovative new item, it explains.
Beer brand’s anniversary aligns with Canada’s sesquicentennial
June 16, 2017
In celebration of its 150th anniversary, Moosehead Breweries released packaging to acknowledge the sesquicentennial milestone. To celebrate the anniversary, Moosehead will launch new 150th-themed bottle labels for Moosehead Lager and introduce Moosehead Radler on draft in the United States.
Real-sugar version of soft drink debuts in bottles
June 15, 2016
In celebration of its 100th birthday, the Southern soda brand Grapico announced the launch of a new campaign, vintage-inspired packaging and a real-sugar version, which will be available in glass bottles.
Limited-edition packaging commemorates Matt Bonner's 10-year anniversary
January 15, 2016
Big Red teamed up with the NBA’s Matt Bonner for a limited-edition 2-liter bottle commemorating his 10-year professional basketball career in San Antonio.
Ketel One, Big Red offer limited-edition anniversary packaging
January 15, 2016
To commemorate 325 years of distilling at Nolet Family Distillery, Ketel One vodka announced the release of a limited-edition bottle. The 1-liter bottle now is available nationwide.
Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.