The market research firm reported in its 2018 Beverage Consumer Trend Report that more consumers today than two years ago indicate that non-alcohol beverages are “very important” when deciding where to dine.
Cold-pressed juice brand sets goal of 2019 for 100 organic products
September 15, 2017
Evolution Fresh, a brand of Seattle-based Starbucks Corp., previewed its 2018 innovations: seven new organic smoothies that combine cold-pressed fruit and vegetable juice with probiotics, coconut milk and other functional ingredients.
The juice and juice drinks category has been challenged to maintain its share of the beverage market as consumers look for products that contain less sugar. On the upswing, juice concentrates experienced dollar sales increases of 4.5 percent for the 52 weeks ending May 14 in U.S. multi-outlets and convenience stores, and shelf-stable bottled juices were up 1.1 percent for the same timeframe, according to Chicago-based Information Resources Inc. (IRI). However, IRI data indicates that dollar sales for aseptic juices were down 0.7 percent, canned juices were down 1.6 percent and refrigerated juice/juice drinks were down 1.5 percent.
As consumers demand more better-for-you products, experts note that the juice and juice drinks category has been challenged in a unique way and struggled to maintain its share of the beverage market. “The juice/juice drinks sector has struggled during the past year,” says Susan Viamari, vice president of Thought Leadership at Chicago-based Information Resources Inc.
Juice market seeks to combat concerns about sugar content
July 11, 2016
Although concerns about the sugar content within products in the juice and juice drink category have challenged the market, juice smoothies and their association as a healthy beverage option have helped the category mitigate contraction.
Smartfruit LLC now offers its self-titled line of smoothie mixes that are made with 100 percent fruit and contain no added sugar, preservatives or artificial colors.
In response to consumers' growing demand for more premium beverages with protein, various flavors and on-trend ingredients, Bolthouse Farms, a subsidiary of Camden, N.J.-based Campbell Soup Co., announced its new 2016 spring beverage innovations that will launch under the Bolthouse Farms and 1915 Bolthouse Farms brand names, the company says.