Category remains solid performer due to health-and-wellness trends
July 11, 2016
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
With Rockville, Md.-based Packaged Facts estimating the dairy and dairy alternative beverage category will grow from a $23.8 billion industry in 2014 to a $31.5 billion industry by 2019 in its April report titled “Dairy and Dairy Alternative Beverage Trends in the U.S.,” more beverage-makers will be in search of contract manufacturers to support their beverage-making needs.
Be Well Nutrition Inc. partnered with Molly Kimball, a registered dietician and lead nutritionist with Ochsner's Elmwood Fitness Center, to create all-natural Iconic Healthy Lifestyle Beverages.
California Natural Products released a line of multi-functional, all-natural sustained energy protein drinks under the CalNaturale Svelte brand. CalNaturale Svelte is a non-dairy, gluten-free natural product formulated as an energy, protein and meal replacement beverage.