Although it’s important to consider the end-consumer when choosing a labeling material, beverage-makers also need to look at the larger labeling picture and their teams’ abilities, advises Lou Iovoli, vice president of strategic partnerships for Hammer Packaging, Rochester, N.Y.
Beverage labels are the workhorses of beverage marketing. If only it were so simple for beverage manufacturers to get customers to do the same with a simple label and easy-to-follow directions.
