Looking across all the categories within the beverage industry, observations showcase that the slogan marketers frequently use, “packaging sells,” might be a reality. The validity is not being challenged; however, the package array on the shelves in most retail outlets indicates that packages, containers, closures and even labels are going through frequent changes at some phase in the supply chain.
Ancient Greek fabulist Aesop once said, “Beware lest you lose the substance by grasping at the shadow.” The notion of not letting outside influences take away from a core message has been applied to literature, music, politics and even business. For one beverage-maker, substance over style has been a philosophy engrained in its products and messaging from the beginning.
Regardless of a beverage's content or packaging, a plastic or metal cap or closure is necessary to keep the packaging spill-proof and contents fresh. Thus, beverage-makers are committed to giving consumers caps that are easy to open, tamper-resistant and biodegradable while still communicating the brand’s identity by using a variety of colors, shapes and graphics.
Innovations from Gebo Cermex, HighJump Software Inc. offer efficiency solutions
June 15, 2015
Nord Gear Corp. now offers the SK180E pump and conveyor system. The SK180E is energy efficient, cost effective and offers savings and outstanding performance, the company says.
As you might have known, our former Managing Editor Stephanie Cernivec was Beverage Industry’s resident wine enthusiast, always ready to delve deeper into the subject.
Berlin Packaging helps design new bottle, silver lug caps
March 16, 2015
Following Bruce Tea’s availability in cans, Splash Beverage Group and Bruce Lee’s daughter, Shannon, worked to release the ready-to-drink teas in glass bottles.
Closure placement in bottling might be at the end of the line, but if you overlook the smallest of marketing billboards, manufacturing and product sales could fall flat from the start. The drink won’t fly off the shelf if a cap is too hard to open, a bad seal causes degradation, or powdered flavoring or additives don’t mix correctly.