Back in the ‘80s and ‘90s, chia seeds were most commonly associated with the novelty plant-growing kits Chia Pets. Now, beverage-makers are harvesting the hydrating and nutritional benefits of chia seeds and blending them into juice and juice drinks, soft drinks, and drink concentrates and mixes, according to Natalie Tremellen, market analyst at Innova Market Insights, the Netherlands.

Mamma Chia launched a new line of organic beverages that combine the nutrients of chia seeds with natural energy from guayusa and fruit juices.

In an effort to offer greater value to consumers, Drink Chia LLC increased the package size of its same-named omega-3 superfood drink from 8 to 10 ounces.