With the holidays fast approaching, many consumers will be looking for the best buys at the grocery store. To give grocery retailers and manufacturers direct access to the voice of the consumer, Boston-based Trace One recently conducted a survey to determine what shoppers want from private-label products.
Adding to its portfolio of prestige cuvées, Champagne Armand de Brignac released Blanc de Noirs Assemblage Two (A2), the House’s rarest, ultra-prestige cuvée to date.
It used to be that you could walk into any liquor store and, based on price and appearance, be able to quickly discern the premium players from the standard players. The codes of premium were well-established in packaging design — embellished glass, tall bottles, elaborate closures and applied-color instead of paper labels. These visual cues established an aspirational image for many brands that warranted a higher price point — and consumers bought it.
With its slogan “Porsche. There is no Substitute,” the luxury car brand has found a way to communicate to consumers the premium qualities of its brand. For beverage-makers, highlighting the quality of their products extends beyond formulation to packaging.
Company plans to introduce more organic food and beverage products later on
July 25, 2016
This fall, San Clemente, Calif.-based Villager Goods coconut water will launch an athlete-owned startup company dedicated to inspiring the world's youth to live healthy positive lives in harmony with nature, it says.
The majority of consumers do not plan on changing their dining out behaviors this year; on top of that, the entire restaurant industry is projected to grow, Chicago-based Mintel explains in its January report “Dining Out: A 2016 Look Ahead.”