Suntory Whisky, a brand of Beam Suntory Inc., announced the release of Suntory Whisky TOKI, its newest Japanese whisky varietal to launch in the United States.
A Diamond in the Rum features social media, digital, in-store support
February 23, 2016
Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign.
Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.
Distribution for whiskeys and liqueur to begin July 1
June 23, 2014
Beam Suntory Inc., Deerfield, Ill., announced that it will begin distribution of the Suntory Japanese and Scotch whiskies as well as Midori liqueur in the United States and Germany beginning July 1.