Strong tradition and history drive brand authenticity and Tequila Corralejo understands the value of both; marrying the richness of the past to its present quest to achieve global expansion.
Gran Patrón Smoky roasted in underground stone pits
September 10, 2018
Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched Gran Patrón Smoky, which uses agave that is roasted with mesquite for about seven days in small underground stone pits to craft the artisanal tequila. Gran Patrón Smoky honors traditional production methods dating back hundreds of years, it says. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the high-quality, 100 percent Weber Blue Agave.
El Tesoro de Don Felipe, a brand of Fielding & Jones Ltd., Chicago, unveils a new look on its El Tesoro Blanco, Reposado and Añejo tequilas. Within the packaging refresh is a new artisanal bottle and label that more visually communicates the time-honored process and attention to detail, the company says.
The on-premise channel has struggled to maintain positive growth, but the growth that has been seen has largely been a result of consumers’ willingness to pay more for more premium products, experts say
For the U.S. spirits market, volume growth has allowed the category to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.