Like all good things, there is a start and finish with well-defined steps,and that is why theapproach of looking at the application as an integrated supply chain is important.
A number of the industry’s leading tire suppliers have unveiled a range of new products, as well as technical enhancements to existing models to improve the performance of beverage distributors.
Starbucks Coffee Co., Seattle, announced the expansion of its Starbucks Delivers pilot to an additional six cities across the United States. The expansion, in partnership with Uber Eats, began in San Francisco on Jan. 21, the first of six new markets to offer the service to customers. Following an initial test in Miami, the company remains on track to bring Starbucks Delivers to nearly one-quarter of U.S. company-operated stores.
Mississauga, Canada-based Cott Corp. announced that it has entered into a definitive agreement pursuant to which Cott will acquire Crystal Rock Holdings Inc., Watertown, Conn., for $0.97 per share in cash. The transaction, which values Crystal Rock at approximately $35 million, was unanimously approved by both the Cott and Crystal Rock Boards of Directors, the companies say.
Whether its craft beer, imported bottled water, cold-pressed juices or any of the other premium beverages gaining traction, market analysts have highlighted that consumers are willing to pay a premium price if they feel they are getting value-added benefits from a product.
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
Mile High Mixology Guide gives in-fight cocktail recipes
November 24, 2015
Boston-based Drizly, the technology company offering convenient alcohol delivery across the United States, unveiled its Mile High Mixology Guide. The guide features suggestions for travelers to become their own in-flight mixologist during holiday air travel this year, the company says.
Consumers are accustomed to placing a call to order take-out food and, in some cases, carbonated soft drinks for home delivery. Now, they’re increasingly doing the same for beer, wine and spirits.