Articles Tagged with ''sponsorship''

Chicken Cock Distillers, a Charleston, S.C.-based division of wine and spirits brand developer Island Club Brands, unveiled its Chicken Cock Whiskey brand as the sponsor of professional bull rider (PBR) Reese Cates at the 2014 PBR Built Ford Tough Series (BFTS) season opener.

Skyy Vodka, a brand of San Francisco-based Campari America, announced its official partnership with the Treasure Island Music Festival in San Francisco, which will take place Oct. 19-20. The vodka brand will serve as the official vodka during the seventh annual progressive music event, which will host dance music and indie-rock groups including Atoms for Peace, Beck, Major Lazer and Animal Collective.

If consumers “look behind the curtain” of any sponsored event, they’ll find a support system of brands that help to fund the event and reap their own benefits at the same time.

PepsiCo Inc., Purchase, N.Y., will sponsor the Super Bowl XLVII halftime show set for Feb. 3 in New Orleans.