When observing the actions of children, it might not be uncommon for adults to remark, “I wish I had that much energy.” Athletes also can be inspiring figures in relation to knowing how to maintain higher energy levels. In the beverage market, sports and energy drink brand owners commonly have turned to these athletes as brand ambassadors for their products.

Focus Now Solutions LLC released Focus+, a 2-ounce shot designed to improve focus, memory and mental sharpness, the company says. 

TruBrain’s founder, Chris Thompson, teamed up with UCLA cognitive neuroscientist Dr. Andrew Hill to create a beverage that could help improve productivity and focus.

New York-based Kyowa Hakko USA Inc., a wholly owned subsidiary of Kyowa Hakko Bio Co. Ltd., completed generally recognized as safe (GRAS) self-affirmation for its L-Citrulline amino acid.

Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.