The holidays are here, and time with family and friends spent over food and drinks is a big part of many gatherings. Beverage brands also hop on the holiday bandwagon by displaying festive flavors in brightly colored packaging to entice consumers.

Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.

Boston-based Drizly, the technology company offering convenient alcohol delivery across the United States, unveiled its Mile High Mixology Guide. The guide features suggestions for travelers to become their own in-flight mixologist during holiday air travel this year, the company says.

This season, Atlanta-based The Coca-Cola Co.’s flagship brand is making spirits brighter with the introduction of new holiday-themed Share a Coke packaging. 

From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says. 

Forbes Consulting Group, Lexington, Mass., announced that holiday shoppers who read online reviews, and generally feel they were useful, are more likely to feel fulfilled about their overall purchase.

It’s that time of year where homes and businesses get in the holiday spirit with decorations, festive music and tasty treats. The consumer packaged goods (CPG) market is no stranger to this holiday inspiration including limited-edition products and packaging. However, adding these seasonal items to a retailer’s merchandising plans adds a special consideration during this time of year.

Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.

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To help consumers celebrate Friendsgiving, a Thanksgiving celebration with friends that usually happens before or after Thanksgiving, Budweiser is introducing new packaging. The brand of St. Louis-based Anheuser-Busch will offer a limited-edition, handmade wooden crate with 18 Budweiser beers and two pilsners glasses. In addition, the beer bottles will feature authentic, classic labels from 1918, 1933 and 1976.