Distinct packaging offers maximum convenience, portability
August 14, 2015
Aristocrat Group Corp. released its new distilled spirits product, Big Box Vodka. “Our intentions with this product was to create an entirely new segment in the beverage alcohol industry,” said ASCC Chief Executive Officer Robert Federowicz in a statement.
Packaging is as nuanced as the culture it speaks to. Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.