After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.
Juice brand also releases Organic Celery Apply Cucumber Juice Blend
June 18, 2020
R.W. Knudsen Family, a brand of Orrville, Ohio-based J.M. Smucker Co., announced the launch of four new Organic Juice Beverage Shots: Pineapple Ginger, Apple Cider Vinegar, Beet Juice and Carrot Black Pepper Turmeric. All are available at natural and conventional retailers, such as Amazon.com and Kroger.
Old Orchard Brands offers 40 frozen juice concentrates
June 12, 2020
Old Orchard Brands, Sparta, Mich., reports seeing a renewed consumer interest in the frozen juice category, which has experienced triple-digit sales growth amid COVID-19 pandemic buying, according to data from Information Resources Inc. (IRI), Chicago. This information indicates consumers in the U.S. are buying frozen juices at the highest rate seen in years.
New 16-ounce juice blends can make five cocktails from each bottle
June 1, 2020
Fresh Victor, producer of fresh, cold-pressed juice-based mixers for cocktails, is launching two new flavors in its new 16-ounce size: Mexican Lime & Agave and Cactus Pear & Pomegranate.
The maker of 101 Cider House, Mark McTavish, and founder of Vega, Brendan Brazier, announce the release of Pulp Culture, a new brand of functional alcohol beverages.